Investing in a pure play company can be considered as investing in a advantages of e business pdf commodity or product of a company. The following calculation is then applied to return the beta coefficient of company A.
Compared to traditional retail stores, pure play e-retailers can serve a wider audiences without physical boundaries and distance. Besides, pure play e-retailers target at specific customer groups without high cost of obtaining information from these groups. Compared to companies that integrate both offline and online, pure online internet retails do not have brand recognition and reputation at the start-up stage so it lacks customer bases. In addition, pure plays’ customers are unable to touch, examine and test real products before buying them. Furthermore, online shopping experience lacks human contact with consumers which is considered as an effective way to respond to questions, provide professional advice and motivate purchases. UK with pickup codes can get the order at collection lockers distributed in shopping centers and commercial blocks. Launched a pop up window shop and apply image recognition technology to enable customers to find video content of the clothes and the online shop.
12 stores in the UK. One New Change, Birmingham’s Bullring shopping center and Bristol. The Pure-Play Cost of Equity for Insurance Divisions”. Oxford: Oxford University Press Print Publication. American Risk and Insurance Association.
Estimating the Divisional Cost of Capital: An Analysis of the Pure-Play Technique”. What does pure-play or IDM mean with respect to semiconductor foundries classification? Australia: Reed Business Information Pty Ltd, a division of Reed Elsevier Inc. The Applicability of Porter’s Generic Strategies in the Digital Age: Assumptions, Conjectures, and Suggestions”. Do pure-play etailers need stores? This page was last edited on 10 January 2018, at 21:48. Please fill out this field.
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